Deciphering the eerily personal world of targeted online advertising

Ever wonder how advertisements laser-focused on what you just searched for in Google or liked a story in Facebook pop up when you're online?

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By Chrissy Clary

How do they do it? And more importantly, why?

It’s one of the most common questions we at DCG get when talking with clients – and yes, even family members.

Fortunately for all of us, The New York Times did an experiment that resulted in a great story breaking down how advertisers know your every move – and what you're likely to buy or do next.

Read the full story NYTimes.com

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