Deciphering the eerily personal world of targeted online advertising

Ever wonder how advertisements laser-focused on what you just searched for in Google or liked a story in Facebook pop up when you're online?

By Chrissy Clary

How do they do it? And more importantly, why?

It’s one of the most common questions we at DCG get when talking with clients – and yes, even family members.

Fortunately for all of us, The New York Times did an experiment that resulted in a great story breaking down how advertisers know your every move – and what you’re likely to buy or do next.

Read the full story NYTimes.com

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