Digital Skim: White House influencers, Negative Emojis, Apple’s iOS, Hashtags

News from the Digital Strategy and Martech Universe

White House using social media influencers to sell plans

White house

The idea is to find influencers who’ve earned the trust of dedicated audiences. They come with a set of unique followers on platforms like Instagram that the White House would be unable to reach through its own social media following.

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Go easy on the Negative Emojis in Digital Conversations

emojis

According to research by the Unversity of Ottawa, recipients of text messages assume negative words, and emojis carry more emotional weight than positive words and emojis.

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Apple’s iOS update: the marketing world will continue to turn (if you’re prepared)

iphones

All digital advertising will be affected by these changes, and media companies are only now beginning to understand the impact and therefore, the actions we need to take to mitigate these changes.
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From the Marketer’s Knowledge Base

Article: Hashtags: Definition, Tips, Tools, Articles
Solutions: Hashtag Tools 

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