Digital Skim: White House influencers, Negative Emojis, Apple’s iOS, Hashtags
News from the Digital Strategy and Martech Universe
The idea is to find influencers who’ve earned the trust of dedicated audiences. They come with a set of unique followers on platforms like Instagram that the White House would be unable to reach through its own social media following.
According to research by the Unversity of Ottawa, recipients of text messages assume negative words, and emojis carry more emotional weight than positive words and emojis.
All digital advertising will be affected by these changes, and media companies are only now beginning to understand the impact and therefore, the actions we need to take to mitigate these changes.