Lacey McLaughlin—The People Connector

A few years back, I had this employee. She was a hoot, and her name was Lacey McLaughlin.

By Chrissy Clary

She bubbled with ideas and creative energy. She could not be contained; she wore her womanhood and status as a millennial as a badge of honor. 

Once she realized that an entry-level content marketing job with decent benefits was not the path for her, she left our team to follow her intuition and live the life of an entrepreneur. 

Since then, she has worked as a freelance writer and content marketing consultant, sharing her trials and tribulations via social media along the way.

Although she is a great writer and creative, Lacey’s superpower is in connecting people. I recently participated in an all-female event hosted by Lacey, the Tell Your Truth Retreat + Content Strategy Day.

The day started with meditation and intuition exercises. The mix of women at the retreat ranged from journalists to marketers and included a former hospice worker, a single mom working to pivot her career, and a young woman with an inspired idea for how to help international students. 

Lacey, ever the connector, easily moved the group through activities designed to help us open up and define our personal brands. We started the day with meditation, and we were exchanging business ideas and hugs by the end. 

I don’t know what the future holds for Lacey, but I am sure that she will accomplish her goal of “living an interesting life.” 

If you are interested in hosting a retreat or need help expressing your personal brand, look her up—I promise that you will learn something about yourself and probably share a few hearty laughs along the way.

Q & A with Lacey

What kind of jobs have you had in your career?

I started my career as a journalist, working for an alternative newspaper in Jackson, Mississippi, where I covered civil rights, state politics, and human interest stories. I moved to Florida to write feature stories for the Daytona Beach News-Journal before working as a content writer in higher education. 

What is your dream job title?

Author

What’s a job you never want to do?

Anything involving dental surgery 

Tell us about your business.

I help female entrepreneurs become thought leaders by building authority in their areas of expertise. 

Why did you start your own business?

I wanted to travel for more than two weeks per year, which was as much time as I could take off in my previous jobs. 

What has been the hardest part of owning your business?

Finding the elusive balance among doing client work, working on business development, and marketing/networking 

What’s the best part?

Working when I want—from anywhere I want  

Would you rather lead the team or be on the team?

Lead

How do you leverage digital communications platforms and technology to promote your business?

I create engaging content through social media and blogging, and I have my own podcast called “Who You Know.” 

How do you balance being a business owner AND being your own marketing team?

This is always a challenge. Spending time investing in authentic relationships has been so key to my growth. No matter how busy I get, I always take the time to hop on calls, connect other entrepreneurs, and engage in meaningful networking; sometimes this means putting in twelve-hour days, but it’s worth it. 

Do you miss working in a corporate/office environment?

For the most part, I don’t. I’ve plugged into coworking spaces and try to surround myself with other entrepreneurs, so that has helped me feel less isolated while working. Because I’m a writer, I really need the balance that comes with working in solitude. Creating my own structure has changed the way I work and made me much happier.

If you want to be a great writer, live an interesting life. 

What professional achievement, job, or project are you really proud of?

No single achievement stands out for me, but it’s the feeling that I get from helping my clients find clarity and the confidence to nail their messages and bring their visions to life. Over the past year, I have worked with really amazing women who inspire me. 

Where do you see yourself in five years?

In five years, I hope to be a published author who leads retreats and workshops around the globe to help women write their stories and stand in their truths. I would love to own property in Costa Rica or Mexico, where I would invite thought leaders from all over the world to incredible dinner parties (imagine Necker Island meets Mind Valley). 

Who or what inspires you?

The author Elizabeth Gilbert is one of my biggest inspirations. Her truth and wisdom have inspired me to live an unconventional life. I also am so inspired by life coach and author Martha Beck, who has helped me embrace the mystical side of life and cultivate courage. 

What are three words that people use to describe you?

Inspiring, brave, creative

What’s the best usable advice you ever received?

If you want to be a great writer, live an interesting life. 

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