NASA Takes Digital Communications To Cosmic Levels
Out of this world #onpoint kudos to NASA for once again leveraging digital communications to establish a voice and platform effectively informing, entertaining, and connecting with the public.
As the repeat winners this week of multiple Webbys and People’s Voice awards for their website, NASA.gov, and social media platforms (including Twitter, Facebook and Instagram), NASA has found the secret sauce to making a government entity engaging and interactive. Not a small feat.
In addition, earlier this month WBFO 88.7 FM (NPR News Station based in Buffalo, NY) ran a great segment with NASA. “Who knew a space agency could go viral?” by reporter Molly Wood features an interview with NASA’s Jet Propulsion Lab News and Social Media Manager Veronica McGregor – who after a career as a producer for CNN, went to NASA and launched its social media in response to the changing news and digital landscape. She also gives an insider’s look at what it’s like to get some of the world’s smartest scientists and engineers to open up for live streams, Tweeting, and more. Find the full story on News.WBFO.org.
This year’s Webby Awards, presented by the International Academy of Digital Arts and Sciences, featured more than 13,000 entries. See a full list of all the winners on WebbyAwards.com.
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