Trending this July 4th: Jello shots, where to celebrate, most popular recipes

For anyone trying to infuse search engine optimization keywords into their website or landing page, Google Trends is a fantastic tool.

Users of Google Trends can see how often a particular word or phrase has been historically searched — seeing these trends can help with your strategic marketing planning. By using Google Trends, you can launch your campaigns when you know customers will be looking for your products or services.

And even if you are not marketing a product, the tool is pretty nifty. Who would have guessed that Myrtle Beach is the top searched destination for a July 4th vacation? On the flip-side, I’m not surprised that Jello shots made it to the top five searched recipes for July 4th.

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