Industry News

Tips for Reducing Frustration in the Design Process

#WellSaid – By Chrissy Clary Melanie@dcghelps.com Tips for Reducing Frustration in the Design Process I had an employee once who diligently worked on each design and architecture plan. She functioned as part architect and part UX strategist for the team. Working from home, she would spend hours perfecting one unadulterated proposal. The problem came in…

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Facebook Goes Crypto, Double-check Those Google Maps Biz Listings, Sports Illustrated’s New Boss And Bonus — Free Stuff To Celebrate Summer

Facebook Inc revealed plans on Tuesday to launch a cryptocurrency called Libra.

#FullDisclosure – By Melanie Bass Melanie@dcghelps.com Facebook Goes Crypto, Double-check Those Google Maps Biz Listings, Sports Illustrated’s New Boss and Bonus — Free Stuff To Celebrate Summer Top news of the week focusing on advertising, social media, marketing, journalism and more (June 17-21, 2019) Facebook reveals Libra cryptocurrency, with lofty goals Facebook Inc revealed plans…

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U.K. Nixes Sexist Commercials, Publishers Say Big Tech Is Killing Local Journalism, Zuckerberg Hit With Fake Video and Trump Spends $10M on Digital Ads

Ads showing bad female drivers and inept dads banned in UK crackdown on sexist commercials

This controversial advertising poster from  2015 prompted reviews of how genders are portrayed in British adverts. #FullDisclosure – By Melanie Bass Melanie@dcghelps.com U.K. Nixes Sexist Commercials, Publishers Say Big Tech Is Killing Local Journalism, Zuckerberg Hit With Fake Video and Trump Spends $10M on Digital Ads Top news of the week focusing on advertising, social…

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PBS Chief Talks #MeToo, Funding Cuts and Going Digital

PBS Chief Paula Kerger steers public broadcaster into digital age. Photo by Michael Bucher, The Wall Street Journal.

#OnPoint – By Melanie Bass Melanie@dcghelps.com PBS Chief Talks #MeToo, Funding Cuts and Going Digital She’s the longest-serving chief in Public Broadcasting Service’s history. In fact, she one of the longest-surviving leaders in all of television. Since taking over PBS’s top role in 2006, Paula Kerger has dealt with super highs (“Downton Abbey”) and super…

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Let’s Get Real About Socially Conscious Marketing and Advertising

Gillette's latest ad depicts a father teaching his transgender son how to shave for the first time.

#FullDisclosure – By Melanie Bass Melanie@dcghelps.com Let’s Get Real About Socially Conscious Marketing and Advertising Secret deodorant’s “All Strength, No Sweat” equal pay for women. Gillette’s #metoo toxic masculinity. TOMS “buy one, give one” shoes. When is brand loyalty building through take-a-stand or heartstring advertising campaigns really sincere or just another marketing ploy? And do…

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YouTube Bans Hate Videos, Bye-Bye iTunes, Feds Eye Big Tech in Antitrust Review and Volkswagen Says Sorry With New Ad – Kinda

YouTube said it is stepping up efforts to scrub hateful content from its platform

#FullDisclosure – By Melanie Bass Melanie@dcghelps.com unsplash-logoBreno Assis YouTube Bans Hate Videos, Bye-Bye iTunes, Feds Eye Big Tech in Antitrust Review and Volkswagen Says Sorry With New Ad – Kinda Top news of the week focusing on advertising, social media, marketing, journalism and more (June 3-7, 2019) YouTube Bans Hateful Videos From Platform YouTube said…

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Gannett-GateHouse Possible Merger, New Study on Mobile Device Impact, North Face Apologizes for Wikipedia Promo Stunt and Digital Ad Trends for 2019

Image of newspaper printing press

#FullDisclosure – By Melanie Bass Melanie@dcghelps.com unsplash-logoBreno Assis Gannett-GateHouse Possible Merger, New Study on Mobile Device Impact, North Face Apologizes for Wikipedia Promo Stunt and Digital Ad Trends for 2019 Top news of the week focusing on advertising, social media, marketing, journalism and more (May 27-31, 2019) Gannett, GateHouse Media in Merger Talks USA Today…

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