Inspiration

PBS Chief Talks #MeToo, Funding Cuts and Going Digital

PBS Chief Paula Kerger steers public broadcaster into digital age. Photo by Michael Bucher, The Wall Street Journal.

#OnPoint – By Melanie Bass Melanie@dcghelps.com PBS Chief Talks #MeToo, Funding Cuts and Going Digital She’s the longest-serving chief in Public Broadcasting Service’s history. In fact, she one of the longest-surviving leaders in all of television. Since taking over PBS’s top role in 2006, Paula Kerger has dealt with super highs (“Downton Abbey”) and super…

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Marilyn is Always #Onpoint

Marilyn Monroe is #onpoint and inspires the Digital Communications Group

“I’m selfish, impatient, and a little insecure. I make mistakes, I am out of control, andat times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.” – Marilyn Monroe #Onpoint Subscribe to The Speakeasy Get the insider scoop on what’s happening…

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Happy Birthday: Gabriel García Márquez

Photo of Garcia Marquez - digital communications group

“It is not true that people stoppursuing dreams because they grow old, they grow old because they stop pursuing dreams.” – Gabriel García Márquez Nobel Prize in Literature recipient, writer and journalist #Onpoint – Photo by Indira Restrepo, sourced from The Paris Review Subscribe to The Speakeasy Get the insider scoop on what’s happening in…

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From Marine Biologist to Marketing a Nice Guy Pirate

The Sensitive Pirate_book cover - digital communications group

From Marine Biologist to Marketing a Nice Guy Pirate By Melanie Bass “You Be You.” It’s the kind of message you know you’ve heard before, read before. At some point one of your parents or teachers or friends said it to you, with an encouraging smile. But in this case, it’s actually the theme of…

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Lessons learned from the Fyre Cluster @$%#

Fyer Orange Tile - Social media lessons - digital communications group

By Chrissy Clary If you haven’t seen it, you should. Any modern communicator must watch, “FYRE: The Greatest Party That Never Happened” on Netflix. From this epic failure of an event, social media blasting and the mounds of footage captured by camera crews along the way, the world watched this Fyre train wreck in real…

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Oprah Winfrey is #onpoint

Dancing-Bulbs - Digital Communications

Early on in our “discovery” phase of forming DCG, we were advised by one marketing professional to call out missteps of other communicators with examples of how we could have done it better and therefore, make a name for ourselves. That didn’t resonate with us – at all. It’s simply not who we are and…

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