On Point

PBS Chief Talks #MeToo, Funding Cuts and Going Digital

PBS Chief Paula Kerger steers public broadcaster into digital age. Photo by Michael Bucher, The Wall Street Journal.

#OnPoint – By Melanie Bass Melanie@dcghelps.com PBS Chief Talks #MeToo, Funding Cuts and Going Digital She’s the longest-serving chief in Public Broadcasting Service’s history. In fact, she one of the longest-surviving leaders in all of television. Since taking over PBS’s top role in 2006, Paula Kerger has dealt with super highs (“Downton Abbey”) and super…

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Deciphering the eerily personal world of targeted online advertising

Graphic from the NY Times about online advertising

#Onpoint – By Melanie Bass Melanie@dcghelps.com unsplash-logoBreno Assis Deciphering the eerily personal world of targeted online advertising Ever wonder how advertisements laser-focused on what you just searched for in Google or liked a story in Facebook pop up when you’re online? How do they do it? And more importantly, why? It’s one of the most…

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Hey, Freelance Creatives & Communicators – Time to Network

Photo of freelancers networking by Brooke Cagle on Unsplash

#Onpoint – By Melanie Bass Melanie@dcghelps.com unsplash-logoBrooke Cagle Hey, Freelance Creatives & Communicators – Time to Network Our weekly #onpoint feature is all about highlighting and sharing the love with those who inspire us and others. And this week – it’s you! Yes, all of you incredibly talented creatives (web, print, broadcast, artists, photogs, videographers,…

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Get Smooth is on point

Image of Snoop Dogg from Get Smooth Promotional Site

#Onpoint – By Chrissy Clary Chrissy@dcghelps.com Get Smooth is on point Often, we compartmentalize web design separately from marketing and storytelling. Unfortunately, when we do that, we as communicators kill the opportunity to use our web designs to tell our brand story. The site Get Smooth, featuring rapper/reality TV star/pop culture icon Snoop Dog, does…

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NASA Takes Digital Communications To Cosmic Levels

Image of NASA Twitter page

#Onpoint NASA Takes Digital Communications To Cosmic Levels Out of this world #onpoint kudos to NASA for once again leveraging digital communications to establish a voice and platform effectively informing, entertaining, and connecting with the public. As the repeat winners this week of multiple Webbys and People’s Voice awards for their website, NASA.gov, and social…

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Harvard Professor Linda Hill on Collective Creativity

Photo of Harvard Professor of Business Administration and author Linda Hill

Harvard Professor Linda Hill on Collective Creativity #Onpoint – By Chrissy Clary Here at DCG, we talk a lot about creative talent and the need to build a community of Digital Communicators who can support each other and work together to solve the challenges we collectively face. Harvard Professor of Business Administration and author Linda…

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Meet Leslie Maxie – Olympian and journalist inspiring others to be their best selves as an international speaker and CEO of her own media group

Image of Leslie Maxie – Olympian and journalist

Meet Leslie Maxie – Olympian and journalist inspiring others to be their best selves as an international speaker and CEO of her own media group #Onpoint – By Melanie Bass Melanie@dcghelps.com As CEO of Maxie Media Group (MMG) she works with Fortune 500 businesses and individual influencers including BET Networks, Toyota Motor Corp and professional…

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