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Why We Chose SEMRush Over eClincher

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By Sophia Hazzard Hazsophia@gmail.com unsplash-logoBreno Assis Why We Chose SEMRush Over eClincher Which one is the better social media management app. As a small business evolving, Digital Communications Group was searching for the perfect social media management tool to manage and store content. We came across eClincher, and we were willing to give it a…

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The Power Is In The Connection

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#OnPoint – By Chrissy Clary unsplash-logoBreno Assis The Power Is In The Connection There are few things less stressful than being on deadline and unable to reach a source. As I frantically tried to dig up Ned Harper’s phone number so I could finish a story I thought what the heck let’s try Facebook. I…

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Who is the Website Manager and What Do They Do?

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#OnPoint- By Chrissy Clary unsplash-logoBreno Assis Who is the Website Manager and What Do They Do? Prior to developing a new website it’s important for leadership to devote adequate, professional resources to the project. “The Internet is by far the most important medium in the lives of consumers, but companies continue to under invest in their online…

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Misconceptions in Content Marketing

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#OnPoint – By Chrissy Clary unsplash-logoBreno Assis Misconceptions in Content Marketing Content Marketing is not the silver bullet for online marking, and it ain’t easy, but these days it should be a part of your marketing efforts. The big misconception is that your customers will go directly from reading your content to purchase your product.…

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Quick Social Marketing Tips

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#OnPoint – By Chrissy Clary unsplash-logoBreno Assis Quick Social Marketing Tips Tips that stick in your brain that you can always remember when it comes to social marketing can be a real life saver. If you just go over the tips when it comes to something your thinking about planning or posting , kinda like…

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What is Purpose Driven Communications?

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#OnPoint – By Chrissy Clary unsplash-logoBreno Assis What is Purpose Driven Communications In a nutshell, it is communicating with an identified purpose. It is when you decide — prior to hiring designers, prior to identifying your target audience and prior to developing a quip tag line — to clearly identify and support the goals of…

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Who And What Do We Trust?

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By Chrissy Clary Who And What Do We Trust? We as a society are still placing trust in large brands and big names. Maybe that trust is wavering or changing a bit, but in a society where alternative facts and echo chambers are real, it is becoming increasingly difficult to recognize authority and know what…

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