Well Said

Tips for Reducing Frustration in the Design Process

#WellSaid – By Chrissy Clary Melanie@dcghelps.com Tips for Reducing Frustration in the Design Process I had an employee once who diligently worked on each design and architecture plan. She functioned as part architect and part UX strategist for the team. Working from home, she would spend hours perfecting one unadulterated proposal. The problem came in…

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DCG’s Coaching and Consulting Services Help Clients of All Types

Coaching and consulting services help clients of all types

“DCG provided unparalleled coaching support in my efforts to publicize my novels. Their knowledge of digital and social media as well as the traditional means of generating publicity and sales is extensive. I highly recommend their services.” – Dr. Frank “Frankie” Albritton, author and DCG client #WellSaid – By Melanie Bass Melanie@dcghelps.com unsplash-logoBreno Assis DCG’s…

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Let’s Get Real About Socially Conscious Marketing and Advertising

Gillette's latest ad depicts a father teaching his transgender son how to shave for the first time.

#FullDisclosure – By Melanie Bass Melanie@dcghelps.com Let’s Get Real About Socially Conscious Marketing and Advertising Secret deodorant’s “All Strength, No Sweat” equal pay for women. Gillette’s #metoo toxic masculinity. TOMS “buy one, give one” shoes. When is brand loyalty building through take-a-stand or heartstring advertising campaigns really sincere or just another marketing ploy? And do…

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Behind-The-Scenes of A New Website – And Happy DCG Client!

Image of parking lot stripes

Check out All Florida Striping and Sealcoating’s new website. Behind-The-Scenes of A New Website – And A Happy DCG Client! #Wellsaid – By Melanie Bass melanie@dcghelps.com  “I own a small business that is steadily growing. I originally designed my own website, which served me well in the beginning. As my business grows, I quickly realized…

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Sports Copy Editors Make The Best Web Publishers

Image of newspaper - sports section

#Wellsaid – By Chrissy Clary Chrissy@dcghelps.com Sports Copy Editors Make The Best Web Publishers At my previous job, I managed a large team of designers, strategists, developers, and digital content folks. Quite a few on my team were recruited from the local paper where I once worked. Just about everyone on the team made the…

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So How Does Local Media Survive In Today’s Digital World? Tell Us!

Image of man reading newspaper - So How Does Local Media Survive In Today’s Digital World? Tell Us!

#Wellsaid – By Melanie Bass & Chrissy Clary Melanie@dcghelps.com unsplash-logoRoman Kraft So How Does Local Media Survive In Today’s Digital World? Tell Us! Each week in the Speakeasy, we share our experiences and knowledge with the goal of helping you as creatives, communicators, freelancers and professionals succeed in the digital space. And this week we…

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Why Everyone Benefits From A Little Digital Communications Coaching

Image of the word Coaching spelled in toy blocks to promote digital marketing coaching services - by DCG

#Wellsaid – By Melanie Bass Melanie@dcghelps.com Why Everyone Benefits From A Little Digital Communications Coaching “They call it coaching but it is teaching. You do not just tell them … you show them the reasons.” – Vince Lombardi It worked for Lombardi in the sports world, but does it apply to businesses in today’s digital…

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Don’t Get Sued Because Your Website Has Accessibility Issues

image web accessibility

#Wellsaid – By Chrissy Clary Chrissy@dcghelps.com Don’t Get Sued Because Your Website Has Accessibility Issues Please note — these are my thoughts and insight based on lessons learned as a digital communicator and should not be interpreted as legal advice (cause I ain’t no lawyer). First things first, what is Accessibility? According to the W3C…

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