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We help teach computers to talk the way humans do so your customers can have natural conversations with your chatbots and have a good user experience.


How does it work?

One bad chatbot experience can sour someone from ever using a company's chatbot again. Having a solid conversational design that supports your technology is crucial to your business success and ability to retain and convert new customers.
That's where we come in.

First, we schedule a free strategy session. Second, we audit and plan. Third, we match you with resources and guide deliverables.

Audit and Benchmarking

Evaluation of chat and conversation marketing

Compare up to three competitors

Presentation of findings and recommendations

Engagement and Conversation Strategy

Define and document ideal user journey

Tactical strategies for improving digital engagement

Recommended software and automation, integration opportunities

Conversation Design and Development Services

Develop architecture and strategy

Write chatbot or voice dialogue

Assist with planning/vendor selection

Need a custom plan? Let's talk! Book a free strategy session. 

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Strategy of conversation design

Conversational interfaces give users the freedom to say anything, and there is a huge variety of ways people can ask the same question. This can be a challenge for a chatbot to understand and answer every problem or question a person might have.

The Digital Communications Group helps by creating a conversation design that aims to predict and prepare for what users might say and teach your chatbot to respond in a friendly and helpful way.
We can look at your existing technology and chatbot conversation design to see where the largest opportunities are for improvement. From there, we'll create an action plan together to help you reach your goals.

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Chatbot management

Your conversation design and chatbot management should be tailored to your audience and capable of providing information users are looking for. To be effective, your chatbot should be intuitive and communicate using simple language.

We can help you research what your customers want so you can anticipate their needs even before they ask. This way, when users start a conversation with your chatbot, they'll be able to get information or achieve their goal without much effort.

The more human your chatbot is, the more relatable and user-friendly it becomes. We'll help you create personalized experiences for each user so you can boost engagement and improve user satisfaction.
For instance, we could create different greetings for different users depending on who visits your website. You can configure your chatbot to keep up with current events, too, so it can engage users and create a relationship with them.

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Informative & efficient

Users turn to chatbots because they want quick answers to easy questions. That's why it's so important that you design your chatbot to deliver information effortlessly.
We can help design your chatbots to use simple, easy-to-understand language that's straight to the point. We'll make sure your chatbot follows the natural flow of conversation, allowing for a pause for the user to respond before offering more information.

We can also implement a conversational design that allows your chatbot to understand how to validate a user's questions and concerns. This will give your users peace of mind that the chatbot understands what they need. And when the conversation is complete, we can design your chatbot to deliver a friendly goodbye message.

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Resilient & responsive to errors

Having miscommunications or running into problems is a part of life. Just like humans need to adapt and problem solve, your chatbot should be able to do the same thing.
We can help teach your chatbot to resolve misunderstandings and beyond just replying, "I don't understand." We can help design your chatbot to anticipate things like misspellings or understand when to escalate an issue to a human agent.

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Training & setup

We'll put together all the important conversational design for you. We'll make sure your chatbot provides a human-like experience that sounds natural, friendly, and helpful.
We'll help you test it, so it's set up to represent your brand voice and deliver exceptional service. And we'll provide training, so you know how to optimize your conversational design in the future.
Let us know how we can help!

We are curious about your goals and frustrations.
Let's help you find the marketing technology and digital communication strategy experts and resources you need.