Digital Marketing Strategy and Planning

We love marketers and communication professionals, and we know your job is harder than you get credit for. We are here to augment your resources and help your team make it in the world of digital marketing.

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How does it work?

Without the right due diligence, a company won't achieve its goals. We are ready to step in to help every step of the way. We are flexible enough to be your digital partner with a strong on-going relationship, or we can show you the correct path to get you started and get your team trained up to take it to the next level.

First, we schedule a free strategy session. Second, we audit and plan. Third, we match you with resources and guide deliverables.

Digital Strategy Audits

Identify data, reporting benchmarks

Review social, SEO, digital marketing efforts

Presentation of findings

Digital Focused Go-to-Market Strategies

Collaboration and persona creation

Ad spend recommendations

Customized, tactical plan with recommended vendors

Ongoing Reporting & Advising

Custom reporting dashboard

Review and report on success metrics

Recommended strategy adjustments and campaign optimizations

Need a custom plan? Let's talk! Book a free strategy session. 

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Building the Optimal Strategy

Having the right strategy is a key component of winning in competitive environments. We will determine your short, medium, and long term business goals and get you on the road to success.

 
Once we know who to target, we work with you to create tactics to meet the needs. We leverage your specific value proposition and recommend the best channels for communicating messages to your potential customers.

 

We will audit your existing assets to see where the largest opportunities are for improvement. After that, an action plan is developed to start taking steps towards completing these goals.

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Making it Happen

Once we have a strategy and tactics, we will work together to identify the best tools, services, and collaborators to help you pursue those goals.
 
You will determine the investment you are willing to put towards each of your goals and then start budgeting for things like customer acquisition, conversion, and retention. Finally, all of this comes together in a comprehensive roadmap that contains every action step, the necessary resources, and the recommended timing for you to succeed.
 
Seeing as we know too well that things rarely go according to plan, we can work with you to help the project manage and guide implementation and deliverables along the way.
 
The process takes time, and it can be daunting to try to do it alone. That's why we're here to help you when you need and step back to let you fly in areas you're confident. We pride ourselves on adapting to our clients' needs instead of steamrolling them into adopting our methodologies.

We are curious about your goals and frustrations.
Let's help you find the marketing technology and digital communication strategy experts and resources you need.